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It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Cross Ventures.
During 2009–12, new memberships, retention rates and time spent on the site decreased.
In July 2012, Neil Clark Warren came out of retirement to become chief executive officer.
Warren closed unprofitable international operations, switched advertisers, made changes to the board, Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.
Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like e Harmony, Compatible Partners attracts high-quality customers.According to Garcia, "Because of the price tag and the emphasis on long-term relationships...Compatible Partners' users are seen as quite desirable." After approval by the questionnaire, e Harmony begins to match members regardless of their subscription status.A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.